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Barex Italiana | Moroccanoil | AETÓ Botanica
Davines | Terax
Italiana has always dealt with hair
wellbeing and beauty: for this reason, all the lines offer a complete
range of products from colouring and styling products through to
specific-action shampoos. Barex can satisfy even the most demanding
and environmentally conscious customer thanks to the use of carefully
selected active ingredients originating from unpolluted lands.


Introducing the power of Moroccan
oil. For centuries Argan oil has traditionally been used by women
in Morocco to treat hair and nails in order to counteract the effects
of the hot climate and aging. The Argan tree only grows in an area
of South West Morocco. Argan oil contains unsaturated fatty acids
and is rich in tocopherols which works like vitamin E (nature's
most powerful antioxidant agent). Argan oil naturally renews
cell structure and always consistently restores shines to dull
lifeless hair. Unleash the power of Moroccanoil beauty products
today.


AETÓ Botanica celebrates healthy
hair with all its beauty, strength and splendor. A complete botanical
collection of curative treatments for the hair…from the
scalp to the ends.
AETÓ Botanica is free of parabens and sulfates and reduces
hair breakage by 47%.Hair goes through the same aging process as
skin does. As we get older, we experience hair loss, breakage,
dullness and scalp conditions. Early recognition of these symptoms
and a serious commitment to the AETÓ Botanica Hair Care
regimen naturally reverses this process.


Davines
Essential Hair Care was
created with the same care, vision and passion as the herbalists
of Renaissance times, combining science and tradition with the
essence of Mediterranean herbs, flowers and fruit to bring you
a range of daily shampoos, conditioners, serums and creams that
each have their own nicknames - like Davines Love and Davines Nounou
- and all the essential desire to do what that name promises. We
promise.


Terax has reformulated and repackaged
the Original line creating a new line of old favorite’s featuring
the most popular shampoos, conditioners and styling products. The
new formulas have more modern ingredients and focus on gentle care
for specific hair needs. Shampoos feature carefully selected botanicals
and sunflower seed extract to help preserve hair color. All products
are sulfate and sodium chloride free and feature no artificial
colors. Crema, the line’s star product, is the only formula
that remains unchanged, except for a fresh new fragrance. The redesigned
packaging makes it easier to distinguish between cleansing, conditioning
and styling products.


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